The study uncovered that the global dry shampoo market is expected to grow at a moderate pace, during the forecast period. Due to significant growth in e-commerce, new hair care product advancements and effective advertising, the global dry shampoo market is gaining traction.
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As per the findings of the research, paraben free dry shampoo accounted for the largest revenue in 2016. Among the forms, spray dry shampoo witnessed higher demand during 2013 - 2016, and it is also expected to register higher growth during the forecast period. Spray dry shampoo has been the larger contributor to the global dry shampoo market in 2016.
Geographically, North America has been the largest market for dry shampoo. However, the market is expected to witness fastest growth in Asia-Pacific, during the forecast period, due to factors such as growth in cosmetics and hair care industry, advancement in anti-dandruff and anti-hair fall dry shampoos, growth in retail channels, and increasing adoption of new hair care products by a large consumer base.
The European dry shampoo market has been witnessing moderate growth for past few years. Smoking ban in the U.K., and the trend of working from home has been indirectly impacting the regular shampoo industry in the country.
The research states that the global dry shampoo market is moderately competitive. The players in the market are developing a new marketing and distribution approach to offer dry shampoo. With the declining growth rate of the normal shampoo market, the shampoo manufacturers have started to increase the brand communication of their dry version with consumers, to retain them.
The players in the dry shampoo market are offering innovative products such as tinted dry shampoo and glitter dry shampoo. Some of the key players in the global dry shampoo market are L’Oréal, Procter & Gamble, Henkel, Batiste, Sephora, Shiseido, and Klorane.
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