The global savory snacks market is being driven by the rising urbanization, increasing per capita income (especially in developing countries), and changing food culture. The high growth of savory snacks market in Asia-Pacific region is mainly coming from the increasing demand from China and India, as they constitute large part of the global and regional population.
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The healthier alternatives to savory snacks, such as bakery products, fresh fruits, and juices, are hindering the savory snacks market growth; which is compelling companies to offer healthier snacking options. The demand for small pack sizes have been increasing considerably in certain countries, such as India and Mexico, due to increasing consumption from lower income groups and demographic changes.
People are demanding varieties in snacks, which is encouraging companies to launch new products. Several companies have been announcing the launch of products with new tastes, flavours, and shapes to maintain their competitiveness in the market. Moreover, customers’ increasing inclination towards organic foods is compelling the savory snack companies to innovate their products for customer retention.
Earlier, snacks were considered as a break time light food. However, in the recent times people have been increasingly eating them between the meals. Snacks are being considered as fourth meal of the day in U.S. Americans are forerunners amongst the snack eaters between the meals as they love to snack everywhere from theater, to workplace, to car, and even on the subway. A similar culture exists in Brazil, where snack is a part of breakfast.
The U.K. leads the savory snacks market in Europe; however, it is not the largest consumer in terms of per capita consumption. Countries such as Netherlands, Norway and Spain have a greater per capita consumption of savory snacks as compared to their British counterparts. According to European Snacks Association (ESA), the average annual per capita savory snacks consumption in Europe is about 3.6 kilogram.
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The increasing numbers of supermarkets and hypermarkets coupled with growing per capita income is encouraging people for bulk buying of savory snacks, which is mostly offered by the large scale retail. Convenience stores are another format which is growing at global level due to peoples’ growing demand for convenience.
The global savory snacks market has a fragmented structure with a large number of companies operating in the market. Some of the major companies include PepsiCo., Kraft Foods, ConAgra Foods, CALBEE, Diamond Foods, General Mills, Intersnack Group GmbH, Lorenz Bahlsen, Kellogg company, and Orkla ASA.
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